Northwest Flower & Garden Show

Green Industry Conference

Marketing 101: Building Business for Your Firm

Maximizing Your Marketing Efforts

Wednesday, February 8 at 2:00 pm in the Adams Room

Friday, February 10 at 10:00 am in the Adams Room

Are you promoting your firm with local advertising, in the yellow pages or on a website? Find out how to maximize your marketing effort and tailor your message. Moderators: Annette Frahm and Bob Frause.

Bob Frause

A thirty-year communications veteran, Bob Frause of The Frause Group counsels clients in the areas of public relations, public affairs, advertising, marketing, and business analysis. He has produced award-winning programs for a diverse clientele including the U.S. Environmental Protection Agency, King County Department of Natural Resources and Parks, Procter & Gamble and many others.  Frause has provided communications counsel for many environmental clients, including the King County (WA) Department of Natural Resources, the chief of the recycling division for the State of California, and the executive director of the California Integrated Waste Management Board. He also served as local counsel to the President’s Council on Sustainable Development.  Frause holds a BA in Journalism from Seattle University. He has written extensively on public relations, marketing and ethics for local and national publications, including Total Quality Environmental Management and the Puget Sound Business Journal. Frause is co-author of The Environmental Marketing Imperative (Probus, Chicago, IL).  He also is co-author of the PRSA’s Code of Ethics and Professional Standards 2000.  Additionally, he co-founded the Washington Software Association and is currently Vice Chairman of the PRSA’a Board of Ethics and Professional Standards.  Website: www.frause.com.

Annette Frahm

Annette Frahm’s passion for a cleaner, healthier world led to a commitment to natural gardening. She has worked to encourage less pesticide use and more natural methods among landscapers, nursery staff, home gardeners, horticulture students and others. As principal of Sage Environmental, she helps businesses and governments craft environmental marketing and communications that make a difference.  She has earned a national reputation for innovative communications, big-picture thinking and expertise in environmental behavior change. She is consulted locally and nationally for her insights and her ability to make things happen. She has nearly 25 years of experience in environmental marketing and communications.   Website:  www.sageenviro.com